Nike announces Caitlin Clark as its newest signature athlete
Nike Basketball announced on Monday that Indiana Fever superstar Caitlin Clark is their newest signature athlete, and that her shoe will debut in 2026.
Powerade refreshes 'It Takes More' campaign ahead of 2025 college football season
Four top college football players, including Heisman candidate Garrett Nussmeier, star in Powerade's updated marketing campaign ahead of the 2025 season.
Despite economic headwinds, live sports spending is surging and higher than pre-pandemic levels
Consumer spending on live sporting events is up 25% compared to pre-pandemic levels and benefiting surrounding restaurants and bars, a Bank of America Institute report found.
NBC nears massive MLB broadcasting deal worth nearly $600M over 3 years: report
NBC is in advanced talks for a three-year MLB media rights deal worth nearly $200 million yearly for Sunday games and postseason coverage, which includes Peacock streaming.
Charles Payne: The stock market needs the benchwarmers to 'get hot'
FOX Business host Charles Payne breaks down why the stock market remains 'on its back foot' using sports terms on 'Making Money.'
Jerry Jones reveals he beat cancer with experimental drug
Dallas Cowboys owner Jerry Jones joins 'Fox & Friends' to discuss his cancer battle, building the Cowboys brand and his 'Landman' cameo.
Famous golf coach's daughter gives inside look at own social media career path
Hally Leadbetter is continuing to carve out her own career in the sport of golf by creating social content and kickstarting a hidden camera show.
USAA, NFL announce long-term partnership extension focused on continued military community impact
USAA and the NFL announced that their long-standing partnership will continue through the 2025 season and beyond, focused on honoring and impacting the military community.
How Perfect Game has grown into a powerhouse in the world of youth sports
Perfect Game has grown astronomically over the last five years and FOX Business talked with their chairman, CEO and VP of marketing about their ascent.
Perfect Game's chairman, CEO talk about the company's astronomical growth
Perfect Game's chairman, CEO, and VP of marketing talk to Fox Business about the company's astronomical growth in recent years.
Dodgers star Mookie Betts teams with Corona for first-of-its-kind baseball-beach audio experience
Los Angeles Dodgers star Mookie Betts collaborated with Corona on an innovative audio experience combining ballpark intensity with relaxing beach vibes.
Fanatics launches enterprise-wide loyalty program with rewards including athlete, VIP experiences
The Fanatics ONE rewards program was launched on Tuesday, as the global digital sports giant will now offer exclusive athlete memorabilia, private shopping experiences, much more.
Trump official argues LA Times columnist views everything from the 'poisonous' prism of politics
White House chief of protocol Monica Crowley skewers L.A. Times columnist Gustavo Arellano for urging the city to pull out of hosting the 2028 Olympics over President Donald Trump's involvement on 'The Bottom Line.'
Red Sox star Alex Bregman launches custom beer collaboration with Samuel Adams focused on city's 'bold' spirit
Boston Red Sox star Alex Bregman collaborated with Samuel Adams to create a custom pale ale featuring bright citrus hops and clean finish for baseball fans in his new city.
UFC to ditch pay-per-view model as part of $7.7B media rights deal with Paramount
TKO Group Holdings announced on Monday morning that UFC and Paramount agreed to an exclusive rights deal valued at more than $7 billion.
Diana Taurasi endorses Caitlin Clark joining short-list of WNBA players with signature shoe
Future Hall of Famer Diana Taurasi backed the idea of Caitlin Clark becoming the next player to join the elite list of WNBA stars with a Nike signature shoe.
Netflix eyes MLB Home Run Derby after ESPN's early exit from long-term media rights package: report
With ESPN's expected early exit, Netflix has explored a deal to gain the rights to the MLB Home Run Derby. The streamer has pushed to boost its live sports and ad-driven content.
Teen football star reveals stunning NIL deal with trading card company
Evangel Christian Academy quarterback Peyton ‘Pop’ Houston discusses his NIL deal with Leaf Trading Cards and the growing trend of Gen Z men becoming more religious on ‘Varney & Co.’
DraftKings CEO touts 'record-breaking' revenue increase
DraftKings CEO Jason Robbins joins 'Varney & Co.' to discuss the company's successful second quarter and how they're integrating artificial intelligence.
DOJ expected to review ESPN-NFL media deal over potential competition concerns: report
The DOJ reported review could delay approval for up to a year.