Small Business

They are making a list, and checking it multiple times across the web. Does your marketing line up?

In this era of social networks and real-time reviews, companies of all sizes rely on existing customers to spread the word about products or services. Here’s how to make it work for your business.

Here are four ways seasoned e-tailers are tackling the holiday season that might work magic for your small business.

Your shelves may be stocked, but savvy marketing for the holiday shopping season should start before that day of shoving and spending. Here are some tips.

Here are a few tips that can help you effectively market your services in the B2B world.

It’s not rocket science. But there are some do’s and don’ts to follow when building any marketing plan. Here is what you need to know.

Here are tips on how to get noticed in the highly saturated online ad-world.

Set prices too high and your products or services won’t sell. However, according to analyst firm McKinsey, lowball prices are a far more common problem for businesses.

Here are some tips to help small business owners plan for the summer months.

Reaching this often coveted group isn’t as easy as sending out a blast email with a coupon inside or tweeting the current special. Here’s advice.

Here’s what Reading Rainbow knows about marketing that you should, too.

It is one of the great ironies of the marketplace; a small business in danger of failure as a result of extreme success. Here is advice on managing cash flow.

Whether it’s a rebranding of the company’s name or logo, the addition of a new product or service or an effort to boost sales, when done right it can help you gain a competitive edge or grow a stagnant enterprise.

The purse strings are opening up, and the laws of supply and demand are working in favor of small business owners looking for capital in 2014.

Here are Entrepreneur.com's picks for top 10 marketing trends to keep an eye on in 2014, and advice on how to make them work for your business.  

Small business loan approval rates at big banks were up 20% in February from a year ago. Here is the good news.

No matter how attractive the product, a plan to make money in consumer goods must have the following three components.

A compelling testimonial, if used correctly, can turn a window shopper into a loyal customer. And the same goes for online shoppers. Here is what you need to know.

Whether your logo is red and intense, yellow and joyful or black and mysterious, its colors are announcing something to the customer. As you create the perfect logo, be sure to pay attention to the color messages you're sending.

Web design trends come and go every year, and it’s important for designers and business owners to keep up with them in order to stay up-to-date and avoid having an outdated website. Here are the three key concepts to embrace this year.