Small Business

Food52, an online destination for home cooks, will be focusing on its mobile platform and its e-commerce store, Provisions.

While your focus is understandably on immediate survival, what else should you be thinking of, especially where your finances are concerned?

30 kids walk into a classroom, and what happens next is changing the future of business.

Mere customer satisfaction is now a commodity consumers can get anywhere, and they expect no less.  If you want them to remember you and return, you must surprise and delight them.

This is the year for small businesses to prove they are indeed the backbone of the U.S. economy. With agile and affordable technology, SMBs can entice more customers and secure more revenue than their enterprise counterparts. So strap on your party hat, 2014 is the Year of the SMB. Cheers!

For the last 20 years, family-run outdoor apparel maker Free Country has been in the business of outfitting adventure-seeking, outdoorsy types with a product line based on having fun.

‘Powerful Yogurt’ is an all-natural, nonfat, protein-packed Greek yogurt for buff and regular dudes alike looking to build muscle, burn fat and “find [their] inner abs.” Marketing gold, or risky business?

Salespeople, it’s time to start hearing the sleigh bells! Here are six ways to bring home more bacon just in time for the holidays.

Here are a few marketing strategies that have been instrumental to the success of Etsy and its stores, as well some helpful suggestions on how you can utilize these strategies in your own ecommerce marketing efforts.

Here are tips for making sure your pitch emails get noticed, and opened.

You are beyond busy running your business. But when it comes to brand building, you have to make time.

Don’t toil away at perfecting ancient methodologies while innovative upstarts eat your market share.

You can be a great marketer. You can work smarter, not harder while helping more prospects and producing more quality work. Here are 11 steps to getting your marketing plan on the road to success.

If you are planning on offering free or substantially discounted items, first consider the following.

Blabbermouth-communication will result in most people completely tuning your ads out – it’s just too much to digest at one time.

Before your business gets a bad rap, or worse yet faces a wrongful termination lawsuit, consider these four tips from small-business experts.

Here are 4 smart moves to make now to guarantee a happy and profitable New Year for your business.

Here are 10 ideas you can use to reach a wider audience online, increase traffic to your site and boost sales.

According to a recent study, each one of the more than 2.5 billion daily Internet users are “consumers wired with a certain digital ‘DNA.’” Here’s what you need to know.

Some of the most powerful business strategies and concepts come from marketing. And they can be applied to any individual, product or company. Here are seven to live by.