A Guarantee Is a Powerful Marketing Tool
Recently I tried something new because the website offered me a guarantee.
Native Ad Success Requires Research and Strategy
Today, a growing number of companies are choosing a more seamless, natural approach by creating and running aptly named 'native ads.'
Why Your Refund Policy Matters
You’ve built a great product and created an awesome website to represent it. You even offer phenomenal support when users need help. But when a user asks for a refund, you get emotional and stop caring. Guess which part of that experience your customer is going to remember?
Great Customer Service Is Key to Free Publicity
Never underestimate the importance of good customer service — it could mean the difference between success and failure for your business.
Three Key Hiring Lessons for Growing Startups
When we first started building our company, I was relatively new to the hiring process, and it was daunting. Here are some tips about hiring that we learned along the way.
6 Things to Consider Before Learning to Code
While traditional manufacturing jobs face constant downsizing, Silicon Valley is a boom town once again. Is it time to embrace your inner nerd and join the nearest coding class?
The Things Bosses Do That Inspire Employee Commitment
It's easy to tell when employees are completely checked out of their jobs. They show up late (or not at all), complain about simple tasks, and produce subpar results when asked to do something.
Problems at Work: Are They All in Your Head?
Most offices have a standard HR procedure for dealing with serious conflicts, and may even seek to change their policies if something simply "isn't working" as it stands.
'Test-Drive' Job Candidates for Hiring Success
When you think you've found the right person for the job, you'll likely want to get him or her on board as quickly as possible. But first impressions can sometimes be deceiving.
Internal or External Recruiter: Which Is Right for Your Business?
The hiring process is often exhausting, but employers looking for new employees have options: hire an in-house recruiter, or use recruiting technology.
Forget This Work-Life Balance Blah, Blah, Blah
We have become all too familiar with the catchphrase “work-life balance. It's easy to tell a rock climber to relax from the top of the mountain, but what about those of us who are breaking our backs climbing it?
Twitter co-founder's return as interim CEO latest dramatic twist in company's history
Twitter once dumped co-founder Jack Dorsey as its CEO because he was deemed unqualified for the job.
Apple CEO Tim Cook saw total pay more than double as company enjoyed record sales last year
Apple CEO Tim Cook got a hefty cash bonus that brought his total compensation to $9.2 million last year.
Generous baby gift: Netflix offers a year's paid leave to new parents on its payroll
Netflix is letting new parents on its payroll to take up to a year's paid leave in a move that could pressure other technology employers to improve their baby benefits as they vie for talent.
7 Ways to Protect Your Business From Disaster
The bottom line is you never know when a disaster may strike your small business and once it does, it’s too late for proper planning. Here are seven simple steps to keep your small company safe from any-sized storm.
Does Education Trump Experience When Starting a Business?
U.S. business owners say don't drop out of school just yet to become your own boss, according to a new Manta survey.
Small Business Guide to Licenses, Permits
Obtaining a permit is relatively easy to do … once you know what you need. Here are a few tips to help determine what type of state and local permits you will need for your business.
Hiring Your Kids: What it Means for Your Taxes
When you are self-employed, regardless of your entity structure, you must give heed to succession issues. Hiring your children, no matter their age, is a first step in determining whether or not the child is willing or suitable to carry on the family business.
3rd-Gen Flag Shop Owner: Patriotism at a Low
It’s Flag Day – but some business owners in the flag industry say there’s not that much to celebrate, as patriotism and awareness continues to fall.
Gett CEO On How They Stand a Chance Against Uber
Gett CEO Shahar Waiser talks to FOXBusiness.com about how they became Uber's biggest global competitor and their outlook for expansion plans in the U.S.















