Small Business

Business owners without deep marketing pockets can still learn a few lessons from what multimillion-dollar campaigns are doing right, and what they are doing wrong.

How do you decide on a restaurant or bar? If you’re like most consumers, rather than reading articles from known food critics or studying the menu, you likely take out your smartphone and search the social landscape for more information.

Are you doing the bare minimum when it comes to your small business website? Just having a website is no longer enough (if it ever was).

More ways to accept payments from customers is a good thing, right? And mobile payments make it even easier to process payments when you’re on the go.

Microsoft CEO Satya Nadella says women don't need to ask for a raise.

Security software maker Symantec plans to split itself into two companies, with one focused on security and the other on information management.

For many entrepreneurs, the thought of building a successful company and eventually selling it for millions of dollars represents the entrepreneurial dream. 

A Chinese supplier of Samsung Electronics Co. has filed a lawsuit accusing a New York-based labor watchdog of spreading false rumors of child labor, but the labor group says it has evidence to back up its report.

Customer loyalty in the travel industry is not what it used to be. With increased transparency on comparative prices and easier access to booking tools, travelers are increasingly loyal to those that provide the best prices and experiences.

It can happen to any business of any size: A customer isn't happy with your product or service and decides to express his or her displeasure, and once this happens, it's pretty tough to win that customer back.

Eleven entrepreneurs share their top tips for keeping customers happy. 

Organizations with great customer relationships are able to grow their businesses without gimmicks, fee cuts or special treatment. You have to be good at what you do, of course, but having a truly successful business is based on one simple concept: trust.

Being a customer service representative in the digital age is both a blessing and a curse. 

Marketing theory is not as complicated as it seems. Often business owners who are looking to expand their brand through marketing get lost in the jargon and technical terms, finding themselves at a loss for how to market their companies without hiring a professional.

As a small business, choosing which types of technologies to adopt can be tough. 

Softbank Corp. says its July-September profit more than doubled despite costs for job cuts at money-losing U.S. mobile operator Sprint Corp., in which it owns a majority stake.

In the weeks before hackers broke into Sony Pictures Entertainment, the studio suffered significant technology outages it blamed on software flaws and incompetent technical staffers who weren't paying attention, even as hackers targeted executives to trick them into revealing their online credentials.

In the weeks before hackers broke into Sony Pictures Entertainment, the studio suffered significant technology outages it blamed on software flaws and incompetent technical staffers who weren't paying attention, even as hackers targeted executives to trick them into revealing their online credentials.

No employer wants to hire someone with a bad attitude or poor work ethic, and who can blame them?

Running a business online requires that you understand what is happening in terms of traffic to your website.