Small Business

How to Generate Real Customer Loyalty in the Travel Industry

Customer loyalty in the travel industry is not what it used to be. With increased transparency on comparative prices and easier access to booking tools, travelers are increasingly loyal to those that provide the best prices and experiences.

What Does It Take to Win Back a Customer?

It can happen to any business of any size: A customer isn't happy with your product or service and decides to express his or her displeasure, and once this happens, it's pretty tough to win that customer back.

3 Simple Ways to Build Great Customer Relationships

Organizations with great customer relationships are able to grow their businesses without gimmicks, fee cuts or special treatment. You have to be good at what you do, of course, but having a truly successful business is based on one simple concept: trust.

Back to Basics – The Five Steps of Marketing

Marketing theory is not as complicated as it seems. Often business owners who are looking to expand their brand through marketing get lost in the jargon and technical terms, finding themselves at a loss for how to market their companies without hiring a professional.

Sony emails reveal loose use of passwords and IDs, ripe for hacking

In the weeks before hackers broke into Sony Pictures Entertainment, the studio suffered significant technology outages it blamed on software flaws and incompetent technical staffers who weren't paying attention, even as hackers targeted executives to trick them into revealing their online credentials.

5 Qualities of Top Employees

For many startups, hiring the best and the brightest is not an option — it’s an absolute necessity.