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Elon Musk's X on Monday announced a new creator targeting tool for advertisers that will let brands target ads to they appear in users' feeds next to certain creators' posts.

The franchise was established in 1960 by Lamar Hunt and played as the Dallas Texans from 1960 to 1962. A year later, the team moved to Kansas City and was renamed the Chiefs.

Players named the MVP of the Super Bowl have for decades proclaimed that they're going to Disneyland or Disney World to celebrate their accomplishment as part of Disney's ad campaign.

A California federal judge ruled Saturday that Elon Musk must comply with an SEC subpoena to testify in the agency's probe of his $44 billion Twitter purchase.

Former Kansas City Chiefs long snapper Kendall Gammon opens up about past trauma and the pressure he faced in the NFL to help veterans and first responders at War Horses for Veterans.

NFL SVP of Health and Safety Innovation Jennifer Langton breaks down the NFL and AWS' latest partnership that aims to reduce the number of injuries in the sport.

Proposition bets have become a staple of Super Bowl tradition and in some instances become so popular that people are more interested in them than in the game.

Home Depot's co-founder and a former General Motors CEO are throwing their weight behind a fund that's trying to tackle philanthropy in a unique way.

Cryptocurrency firms are not spending their advertising dollars on Super Bowl spots this year despite it being the biggest marketing event of the year.

The S&P 500, the broadest measure of the stock market, has never been higher as it cinched its first 1,000-point milestone since April 2021 but skeptics question it's sustainability.

OpenAI CEO Sam Altman is reportedly trying to raise trillions of dollars for an initiative to boost the global manufacturing of semiconductors needed for artificial intelligence.

There's "a lot of excitement" — more than $23 billion worth, to be exact — around the Super Bowl LVIII's prop bets. FanDuel and DraftKings CEOs weigh the betting predictions.

Delta Air Lines announced plans to open three of its premium lounges on both coasts this year as it tries to lure in more loyal customers. The first club will open this summer.

Fanatics and Make-A-Wish are helping grant 20 wishes for children who want to see the Super Bowl, but first, Micah Parsons, Davante Adams and Damar Hamlin surprised them at an event.