He told Maria Bartiromo that it will “easily” rake in $1 billion in revenue and it becomes “bigger and bigger every year.”
However, having more money complicates things, he argued. “But that’s the fun of it,” he continued, since more people have the opportunity to share and be part of the big game, whether it be at home or at a Super Bowl party.
The game comes during the NFL’s 100th-anniversary celebration and an election year. President Trump and 2020 Democratic hopeful Michael Bloomberg shelled out roughly $10 million each to air ads during this year’s game.
“We're proud of our 100-year anniversary. It's been a wonderful celebration for us,” said Goodell.
Both teams also have a history, Goodell pointed out. The 49ers haven’t won a championship in 25 years, while the Chiefs have hit a 50-year drought.
Even so, Goodell said the event is more than just a game.
“It’s become essentially its own holiday,” he argued.