San Francisco 49ers CEO: Super Bowl LIV a 'big deal' for business

The team is 'focused' on winning its sixth NFL championship

The San Francisco 49ers and Kansas City Chiefs will square off this weekend at Hard Rock Stadium in Miami Gardens as millions of Americans huddle around their televisions for Super Bowl LIV.

San Francisco 49ers CEO Jed York told Maria Bartiromo that winning the big game would be “huge for the organization,” and also a “big deal” for business.

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The 49ers have won five NFL championships so far, two in Miami. And according to York, the team is focused on No. 6 right now. 

The 49ers are set to play in front of a stadium packed with 65,000 screaming fans from throughout the nation, including NFL legends, and A-list celebs.

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A former financial analyst at Guggenheim Partners in New York City, York said he is using his experience to continue to build and grow the sports franchise.

“For us, it’s more the surrounding businesses that my family is a part of in and around the team,” he said.

York has made investments that include Leeds United, a European soccer team, and businesses that “touch the 49ers” and help incubate companies.

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