Jordan’s rise to global superstardom was revisited in recent weeks in ESPN’s documentary series “The Last Dance.” The 10-part saga detailed several formative moments in Jordan’s development as a businessman, including the origins of his billion-dollar relationship with Nike.
Jordan earned an estimated $130 million from his Nike deal alone in 2019, according to Forbes. He earned an additional $15 million from his other off-court business interests, including ongoing endorsement deals with the likes of Gatorade and Hanes, restaurants and car dealerships.
The NBA’s Charlotte Hornets are the centerpiece of Jordan’s portfolio. The 57-year-old originally purchased a majority stake in the franchise in 2010. As of this year, the Hornets are worth $1.5 billion.
Jordan’s personal net worth is an estimated $2.1 billion. He is considered the richest athlete of all time.
A six-time NBA champion, Jordan retired for the third and final time in 2003, giving way to a new generation of basketball stars that includes LeBron James and Stephen Curry. However, Nike’s Jordan Brand is still one of the most successful parts of its business.
Jordan Brand generated $3.1 billion in sales during Nike’s 2019 fiscal year, or about 8 percent of the apparel giant’s overall revenue. The imprint also recorded its first $1 billion quarter last fiscal year.
Jordan has earned an estimated $1.3 billion through his Nike deal since he first signed with the brand in 1984.