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“At the end of the work day, I have a glass of wine. Literally, every single day. Every. Single. Day” SJP said in a recently released Invivo & Co video.
Celebrity recognition works.
Invivo & Co’s winery co-founder Tim Lightbourne tells FOX Business’ Maria Bartiromo, “It’s not just about having their name on the label, it’s about getting them involved in the wine making process and she’ll be choosing the wines with us.”
“We bring over here about eight samples of the new harvest, she tastes through them all, and she’ll be choosing the blooms; I like this one, I don’t like that,” Lightbourne said on Wednesday.
The Sarah Jessica Parker wine will hit stores in August of this year.