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The company unveiled the limited-edition “Crunch Force 1” sneakers on Tuesday, which feature a blue, yellow and black design, as well as Mr. Peanut’s face on the tongue and a peanut-collage insole.
“Mr. Peanut always has your back, in snacking and in life,” the description read. “For any #CrunchTime moment thrown your way, he’s created the Crunch Force 1 sneakers.”
The well-known character’s Twitter account commemorated the occasion, tweeting that Mr. Peanut was “finally” releasing his “first limited edition sneaker” after more than a century.
The account also shared a brief clip of Mr. Peanut – who typically dons a more formal attire including a top hat and monocle – rocking his new sneaks.
“I’ve traded in my spats for sneakers!” the caption said.