JetBlue adds cheaper fare for frugal jetsetters

'It's cheap pricing, but it's not barebones flying'

Flying on JetBlue just got cheaper.

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The airline added a basic economy fare called “Blue Basic” to capture a more cost-conscious consumer, JetBlue CEO Robin Hayes told FOX Business’ Stuart Varney.

“It's cheap pricing, but it's not barebones flying because it's going to allow us to offer a lower fare than we do today to really make sure that our most price-conscious customers can still continue to fly,” Hayes said on Monday.

JetBlue joins other major airlines, including Delta, American and United, in the race to compete with ultra-low-cost carriers like Spirit, Frontier and Allegiant, which follow an a la carte model.

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JBLUJETBLUE AIRWAYS
$11.53
+0.23 (+2.04%)
DALDELTA AIR LINES INC.
$29.78
+0.77 (+2.65%)
UALUNITED AIRLINES HLDG.
$34.20
+1.46 (+4.46%)
AALAMERICAN AIRLINES GROUP INC.
$12.29
+0.52 (+4.42%)
SAVESPIRIT AIRLINES INC.
$16.20
+0.49 (+3.12%)

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Hayes said even though it’s cut-rate, passengers will still get the full JetBlue experience.

“The most legroom, the free [soft] drinks and snacks, the free Wi-Fi, free TV — everyone gets that,” he said.

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However there are tradeoffs upfront, he said. Changes and cancellations are not permitted and you’ll be seated last. Blue Basic also only offers flyers a fraction of the frequent flyer miles that other passengers get.

Hayes said in terms of prices, Blue Basic fares will vary based on the ticket.

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