The new investments come after global investment firm Blackstone completed its previously announced majority investment in SPANX at a valuation of $1.2 billion.
"I’m thrilled to welcome Oprah Winfrey, Reese Witherspoon, Whitney Wolfe Herd, G9 Ventures and Able Partners as investors of SPANX!" company founder and executive chairwoman Sara Blakely said in a Thursday statement. "This is an incredible, ‘pinch-me!’ full-circle moment because both Oprah and Reese have been longtime supporters of SPANX, and Whitney has been a gamechanger for women in business."
Blakely added that Winfrey "was a big reason for SPANX’s early success when she named it one of her iconic ‘Favorite Things’ in 2000."
"To have the support of these smart, thoughtful, world-class female founders who have also disrupted their industries to elevate and support women means everything," Blakely said. "As we like to say at SPANX, ‘We’ve got your butt covered!’ With these new partnerships, that promise is as true as ever. I can’t wait to see what’s in store for the brand – and most importantly – for our customers."
Blakely founded SPANX in 2000, when she took $5,000 in savings and designed the first SPANX undergarment in her apartment. Blackstone and SPANX intend to have an all-female board of directors, according to the retail company.
"When Sara first came on the Oprah show to tell us about her idea for SPANX, I knew it was brilliant," Winfrey said in a Thursday statement. "We’d all been cutting off our panty hose for years! So from the moment I wore my first pair, they became a staple in my wardrobe. It’s remarkable the business that Sara and her team have created, with the comfort and support of all women at the heart of their creations, and I’m happy to be part of the evolution."
Goldman & Sachs and Allen & Co. represented SPANX in the transaction. Blakely will continue to hold "a significant equity stake" in the company and oversee its operations, according to a press release.