"Pizza," the fried chicken chain tweeted Wednesday.
The tweet prompted a number of confused replies from Popeyes fans and followers because the fast-food chain has never served pizza since it was founded in 1972 in New Orleans.
Some users suggested the tweet implies a new menu item for the fried-chicken giant, but the tweet was actually a preview to Popeyes' new campaign that offers free delivery to "anyone who orders a Popeyes Family Meal instead of pizza on the Popeyes App," a spokesperson said.
In an experimental video, a Popeyes employee follows pizza delivery workers to their destinations, and once he reaches the front door of the pizza customer, asks if that person would like to exchange the pizza for a Popeyes Family Meal instead. The video features three customers--two of whom accept the offer.
"Popeyes recognizes that pizza is great, they are just reminding people that Popeyes loved favorites are fun, quick and easy to feed families while mixing things up," the spokesperson said.
The chain responded to nearly all replies to its Wednesday tweet by simply writing, "pizza" or some other variation of the word before officially unveiling the new campaign on Thursday.
Popeyes' menu features fried chicken tenders, fried chicken sandwiches, fried shrimp and a number of sides.
The Family Meals include several different options: a 14-piece fried-chicken Family Meal with two large sides and seven biscuits; a 10-piece fried-chicken Family Meal with two large sides and five biscuits; and a 14-piece chicken tender Family Meal with two large sides and five biscuits.