Oreo releases new flavor for 110th birthday
Chocolate Confetti Cake Cookie will be available in stores starting Jan. 31
Oreo is celebrating 110 years by releasing a new cookie flavor.
The cookie brand, owned by Mondelez International, will reach its 110th anniversary on March 6. Ahead of the big day, Oreo is releasing a limited-edition flavor: Chocolate Confetti Cake.
According to the Mondelez website, Oreo’s newest cookie flavor will have rainbow sprinkles in the creme filling and on the cookies themselves.
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The flavor also has two creme layers, the classic Oreo creme filling with sprinkles, plus a chocolate cake-flavored creme.
This new Oreo flavor will hit store shelves on Jan. 31, but fans can already start pre-ordering the cookies now on Oreo.com.
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"For over a century, Oreo has brought fun, playful experiences to fans and we will continue to do just that as we celebrate our 110th birthday," Sydney Kranzmann, Oreo’s U.S. brand manager said in a statement. "Our celebration is inspired by the magical birthday moment that spans generations and cultures…when you close your eyes, blow out the candles, and make a wish."
"We are so excited to celebrate 110 years of Milk’s Favorite Cookie by encouraging fans to embrace this birthday magic no matter their age and to never stop wishing," Kranzmann added.
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Oreo will also be launching a sweepstakes on Jan. 15, where the brand will be "granting a series of consumer wishes."
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Fans who want to enter the sweepstakes can go to the website or scan the code on any package of Oreos. The contest ends on March 31.
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