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Weeks after fried chicken rival Popeyes, whose parent is Restaurant Brands International, began selling a line of clothes culled from its employees' uniforms, the Kentucky-based chain upped the ante.
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The chicken wars first erupted in August after Popeyes debuted its version of the fired piece of poultry on a bun, directly competing with Chick-fil-A. The move provoked a viral Twitter feud between the industry's heaviest hitters, but it also boosted sales and prompted other rivals to jump on board.
Since then, many chains have gone to extreme lengths to draw in customers.
In partnership with Crocs, the company created a limited edition rubber shoe that's slated to hit the market this spring for a hot ticket price of nearly $60.
The Kentucky Fried Chicken X Crocs Classic Clog showcases a realistic Kentucky Fried Chicken pattern while also giving a nod to the iconic red-striped bucket that's commonly used in retail locations nationwide. The shoe comes with two removable, chicken-scented charms that resemble fried chicken drumsticks.
"These shoes are what fried chicken footwear dreams are made of."
A platform version of the crocs, which are not available for purchase, made their debut at New York Fashion Week. The Kentucky Fried Chicken X Crocs Bucket Clogs were worn by global artist Me Love Me a Lot.
"We're honored to feature this fashion-forward style between two iconic American brands at one of New York's biggest weeks in fashion that promises to surprise and delight consumers around the globe," said Terence Reilly, Crocs senior vice president and chief marketing officer.
The limited-edition footwear will be readily available in unisex sizes once they hit the market. Fans craving to be the first to receive a reminder when the limited-edition fried chicken footwear is available for sale this spring can sign up online.