Hyundai teases new Super Bowl ad with stars from 'The Office' and 'SNL'

When the Super Bowl kicks off Feb. 2, Hyundai will be in the mix.

The carmaker, which sold 1.2 million vehicles worldwide from October to December 2019, is set to roll out a new ad to promote the 2020 Sonata, its smart car starting at $23,600.

The spot features John Krasinski of "The Office," former "Saturday Night Live" actress Rachel Dratch and Chris Evans, who starred in big hits like Marvel's "Captain America."

During the ad, Dratch and Evans stand off to the side as they watch Krasinski pull up in the car, park halfway and hop out as the car finishes parking itself. Each actor dons their best Boston accent as they marvel at the car’s remote smart parking assist feature.

Ticker	Security	Last	Change	Change %
HYMTF	HYUNDAI MOTOR CO. LTD.	56.89	+1.89	+3.44%

The car also comes with Apple CarPlay and Andriod Audio integration, according to Kelly Blue Book, as well as a number of standard suite safety and driver-assist features.

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This is not the first time Hyundai placed a Super Bowl commercial with big star power. In 2019, the brand promoted its Shopper Assurance program in a commercial starring Jason Bateman. In 2016, Kevin Hart helped the company endorse its Genesis sedan.

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Placing an ad in the Super Bowl is far from cheap. The average price for a 30-second spot is more than $5 million. President Trump and Democratic hopeful Michael Bloomberg both took out $10 million spots, featuring 60-second videos touting their qualifications leading up the presidential election.

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But there will be 100 million people watching. And Hyundai is hoping to tap into that.

The company’s stock is down 15 percent on the year.

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