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The Bronco Wild Fund will be funded by a portion of the profits generated by Bronco SUV and merchandise sales with a goal of raising $5 million each year.
The money will be donated to a wide array of reforestation, trail management, outdoor adventure and educational programs aimed at helping to preserve America’s wilderness.
“The Bronco Wild Fund will help Bronco owners and off-road enthusiasts connect with the outdoors on a deeper, more personal level – ultimately enabling them to become responsible stewards of our nation’s treasures,” Bronco brand marketing manager Mark Grueber said.
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The first recipients will be the National Forest Foundation and Outward Bound USA. Ford has also teamed up with outdoor equipment outfitter Filson to build two Bronco-based fire and rescue vehicles that will be donated to forestry services.
The all-new 2021 Bronco goes on sale next July at starting prices ranging from $29,995 to $60,800. In July, Ford said it had over 150,000 refundable reservations.