Are Super Bowl ad buyers good for shareholders?

U.S. markets usually do not react to the Super Bowl ads, but in 2023, inflation and looming recession have retail traders buying commodities, ETFs and consumer staple stocks like Pepsi, Coca Cola, Walmart and Proctor & Gamble.


Pepsi price hikes drive profits

PepsiCo reported big earnings on Thursday to beat analysts’ predictions after inflation forced price hikes in 2022 and helped increase fourth-quarter profit and revenue.