Elon Musk

Musk mulling more price cuts for Tesla models

Tesla CEO Elon Musk is considering lowering the cost of Tesla vehicles as the company puts an emphasis on sales over profits, in hopes the self-driving software will boost margins.

Ford cuts prices on F-150 Lightning truck

Ford is lowering the price of its F-150 Lightning as plant capacity picks up, the cost of raw materials for batteries falls, and internal efforts are employed to scale production.