Columns

Here are 4 smart moves to make now to guarantee a happy and profitable New Year for your business.

Here are 10 ideas you can use to reach a wider audience online, increase traffic to your site and boost sales.

According to a recent study, each one of the more than 2.5 billion daily Internet users are “consumers wired with a certain digital ‘DNA.’” Here’s what you need to know.

Some of the most powerful business strategies and concepts come from marketing. And they can be applied to any individual, product or company. Here are seven to live by.

The first steps to uncovering your marketing strategy involve delving into questions like: What makes you unique? What’s cool, engaging or exhilarating about your industry?

Move over high-paid sales team. You might be surprised to learn who could be your new top seller.

There will be many instances when you don’t have a lot of time to grab someone’s attention. That’s why you need to be able to summarize the benefit of your business idea in a single, powerful sentence. Here are three tips.

In this era of social networks and real-time reviews, companies of all sizes rely on existing customers to spread the word about products or services. Here’s how to make it work for your business.

Here are four ways seasoned e-tailers are tackling the holiday season that might work magic for your small business.

Here are a few tips that can help you effectively market your services in the B2B world.

It’s not rocket science. But there are some do’s and don’ts to follow when building any marketing plan. Here is what you need to know.

Here are tips on how to get noticed in the highly saturated online ad-world.

Set prices too high and your products or services won’t sell. However, according to analyst firm McKinsey, lowball prices are a far more common problem for businesses.

Here are some tips to help small business owners plan for the summer months.

Reaching this often coveted group isn’t as easy as sending out a blast email with a coupon inside or tweeting the current special. Here’s advice.

Here’s what Reading Rainbow knows about marketing that you should, too.

It is one of the great ironies of the marketplace; a small business in danger of failure as a result of extreme success. Here is advice on managing cash flow.

Whether it’s a rebranding of the company’s name or logo, the addition of a new product or service or an effort to boost sales, when done right it can help you gain a competitive edge or grow a stagnant enterprise.

The purse strings are opening up, and the laws of supply and demand are working in favor of small business owners looking for capital in 2014.

Here are Entrepreneur.com's picks for top 10 marketing trends to keep an eye on in 2014, and advice on how to make them work for your business.