Career

6 Ways to Brand Yourself by Engaging With Your LinkedIn Connections

Now that you have a��profile that brands you��and you've started��connecting with the right people,��you're two-thirds of the way to your LinkedIn goal.��To wrap up your LinkedIn campaign and solidify your powerful brand,��all you need to do is engage with your connections.I'm often asked by my clients about how regularly��they should use LinkedIn.

5 Important Points to Keep in Mind When Working With Millennials

Millennials are an increasingly critical segment of the workforce, but many business leaders continued to be baffled by them, asking loaded questions like:- Why do they think they deserve everything?- What can we possibly to do to recruit and retain employees who aren't interested in sticking around?In my experience building several high-growth technology companies, I've learned these questions don't even begin to accurately reflect how millennials think or what they want from their employers.

Why You Need a Separate Employer Brand Strategy for Each Social Media Channel

Editor's Note: Employer branding firm Universum recently released its Inside Social Media report, which surveys the "current state of the social media landscape for employer brands and the trends shaping how and where you engage talent today." This is the third in a series of articles based on the report.

Resumes Are the Worst

Isn't it ironic that the people who think it's their job to look at resumes (i.e., recruiters) try their hardest to not look at resumes?It feels almost sacrilegious to start calling out resumes because of how dependent we are on them – employers and employees alike – but they've been an obstacle in the hiring process for too long.An Ineffective Tool for a Complex ProblemThe resume started as a basic solution to a complex question that employers didn't even know they needed to ask: How do I hire the right person for the job?Unfortunately, despite its ubiquity, the resume was never up to this task.But I'm probably telling you something you already knew, or at least expected.