Career

Dos and Don'ts of Employer Branding on Social Media

Editor's Note:��Employer branding firm��Universum recently released its��Inside Social Media��report, which surveys��the "current state of the social media landscape for employer brands and the trends shaping how and where you engage talent today." This is the fourth and final piece��in a series of articles based on the report.

5 Things You Can Do If You Are Not Getting Interviews

Talent shortages get a lot of press these days, but��we should not forget that, despite all the talk about dwindling numbers of candidates, there are still plenty of job seekers��out there who find it hard to get��interviews.It's well documented��that unemployed applicants find it much harder to get jobs than their employed counterparts do.��It can also be a struggle for people returning from��extended career breaks.

6 Ways to Brand Yourself by Engaging With Your LinkedIn Connections

Now that you have a��profile that brands you��and you've started��connecting with the right people,��you're two-thirds of the way to your LinkedIn goal.��To wrap up your LinkedIn campaign and solidify your powerful brand,��all you need to do is engage with your connections.I'm often asked by my clients about how regularly��they should use LinkedIn.

5 Important Points to Keep in Mind When Working With Millennials

Millennials are an increasingly critical segment of the workforce, but many business leaders continued to be baffled by them, asking loaded questions like:- Why do they think they deserve everything?- What can we possibly to do to recruit and retain employees who aren't interested in sticking around?In my experience building several high-growth technology companies, I've learned these questions don't even begin to accurately reflect how millennials think or what they want from their employers.

Why You Need a Separate Employer Brand Strategy for Each Social Media Channel

Editor's Note: Employer branding firm Universum recently released its Inside Social Media report, which surveys the "current state of the social media landscape for employer brands and the trends shaping how and where you engage talent today." This is the third in a series of articles based on the report.