The Rays announced exclusive sale talks with Florida investors, while playing at the Yankees' spring training facility due to Hurricane Milton damaging Tropicana Field.

Nearly three years after co-founding digital trading card venture Arena Club, Derek Jeter is starring in the company's first commercial.

St. Louis-based nutrition company 1st Phorm has partnered with Anheuser-Busch and Dana White to make a new state-of-the-art energy drink.

After 70,000 people attended the first-ever Fanatics Fest last year, the event has announced a huge competition where fans can compete against pros for a $1 million grand prize.

Lids is leaning into sports fans' wishes to express themselves and their love for their teams as the global sports retailer unveils its new customization options.

Some Major League Baseball players are changing up the type of bat they use in favor of ones that feature the thickest part moved more toward the center.

Six MLB teams will follow suit on Anheuser-Busch's wish and serve "American" beer, as opposed to "domestic" beer, on Opening Day.

Fanatics raked in $40 million with their MLB Tokyo Series collection, making it the largest selling event in the history of the company.

Despite fan disappointment in their pit stop to Sacramento before calling Las Vegas home, Athletics tickets are a hot commodity on StubHub.

In a partnership with MLB and Complex, and through Fanatics, renowned Japanese artist Takahasi Murakami designed merchandise and trading cards for the 2025 Tokyo Series.

Sluggball, a reimagined way of playing baseball, has six-time MLB All-Star Kenny Lofton loving the concept of bringing back situational hitting to the game.

Former MLB star Johnny Damon launched his own sports drink brand to help young athletes stay hydrated and healthy amid rising temperatures.

The highly-coveted Commissioner's Trophy for the MLB World Series was made the by jeweler Tiffany & Co.

The two most-valuable teams in the MLB - the Yankees and Dodgers - will go head-to-head in the World Series with their first game slated for later Friday.

Prices for this year's Yankees-Dodgers World Series are among the most expensive and fastest-selling the secondary market has ever seen.

CC Sabathia's 4th Annual Golf Tournament, along with title sponsor Kaulig Companies, took place at Alpine Country Club in New Jersey to once again benefit his PitCCH In Foundation.

Recent Goldin auctions have pulled in record-breaking sales on various sports and entertainment collectibles, including a Kobe Bryant-signed card. Check out the winning bids.

The jersey Babe Ruth wore during his famous "called shot" home run in the 1932 World Series sold for a ridiculous sum on Sunday, according to Heritage Auctions.