Hulu is again raising prices for its online TV bundle, as other streaming-TV providers do the same.
Stocks of the tech giant hit a record high Wednesday.
“This is a product that’s going to be very different from any other product you’ve seen in the market so far," AT&T Chief Executive Officer Randall Stephenson said.
HBO Max is set to launch next year, jumping into the fray with big competitors like Netflix and Hulu.
The show’s creators, along with media giant and owner, Viacom, are expecting to sell U.S. streaming rights of the series.
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The price mirrors the cost for the most basic offering from Netflix and Amazon.
More and more American households are cutting the cord and switching to streaming.
Disney will assume "full operational control" of the streaming site.