Microsoft and Sony considering in-game ads for Xbox and Playstation games: report
Microsoft is reportedly planning ads for its free-to-play games
Both Sony and Microsoft are considering adding in-game advertisements to their respective platforms to beef up revenue, according to a new report.
Microsoft is planning to implement the in-game ads for its fleet of popular free-to-play games on Xbox, like Fortnite, Rocket League, and Apex Legends, Insider reported last week.
The company doesn't plan on taking a cut of the advertising revenue, allowing game developers to benefit from the new ads, according to the report.
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"We are always looking for ways to improve the experience for players and developers but we don't have anything further to share," a spokesperson for Microsoft told FOX Business Thursday.
Sony is also planning its own rollout of in-game ads for the end of 2022 and will try to make them as seamlessly integrated into games as possible, Insider reported Wednesday.
Sony did not immediately respond to a request for comment.
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Microsoft's Xbox Series X and Sony's Playstation 5 came out in November 2020 in the middle of the coronavirus pandemic when people around the world were stuck at home.