Is "Big Brother" watching your shopping habits?
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More retailers, including Walgreens, Kroger, Guess, and Ralph Lauren are turning to facial recognition technology in order to connect with customers. The software can detect age, gender and even a shopper's mood.
But according to Kurt Knutsson, the Cyber Guy, these companies are also using it as a secret weapon with one particular in mind.
Australian shopping centre company, Westfield Group, is just one of many businesses embracing this technology. According to Knutsson, it’s has been a good long-term investment.
“They went from, essentially, a landlord of retailers and became a partner,” he said.
So how does the technology work?
According to Knutsson, it learns patterns to predict how a customer may behave to utlimately keep them shopping longer.
"The whole goal behind this is how do you win back the customer at a traditional brick and mortar mall space?" he said.