When the market is hot and buyers are a dime a dozen, it may not be so important that sellers choose a master artist to put in front of the canvas when selling their home. But buyers need to feel confident about moving forward in a major real estate transaction, especially when they are investing their life savings and committing to a 30-year mortgage.
An agent who simply assigns a team assistant to handle showings and do Sunday open houses is not going to provide the confidence and comfort necessary to keep the transaction well-oiled and moving forward.
What happens when there are bumps in the road? What happens when the appraisal comes in lower than the selling price? What happens when the physical inspection reveals that the pipes are rusty and showing signs of corrosion and that the foundation has slightly shifted?
What happens when the title report shows that the neighbor's fence is encroaching onto the property by 4 inches? What happens when the buyer finds out that the people next door have barking dogs or there is a drug recovery home on the street nearby?
What happens when the buyer measures the house and finds that the square footage quoted was inflated by 200 square feet? What happens when the stock market drops 100 points the date the home goes into escrow?
A savvy homeowner should employ the agent who can best navigate choppy waters. When the currents get rough, you need a skilled professional to keep everyone calm while doing what needs to get done
What happens when the termite company says $30,000 of termite work is needed? What happens when a buyer comes up with a recent sale comp to justify that the listing price is unrealistic and over market value?
When properties fall out of escrow, it's usually not because a buyer didn't qualify; the main reasons are buyer remorse and a disconnection between the buyer and seller.
A savvy homeowner should employ the agent who can best navigate choppy waters. When the currents get rough, you need a skilled professional to keep everyone calm while doing what needs to get done, but in many cases, problems can be avoided with more accuracy and proper disclosure from the beginning.
Buyers need a lot of hand-holding through a typical transaction, and the listing agent may not have a direct line of communication with the buyer. The listing agent could make or break the transaction just with inappropriate behavior and procedure.
The listing agent needs to think ahead to make important and time-sensitive decisions. She needs to work closely and collaborate with the seller by suggesting a suitable marketing strategy, doing proper research and making appropriate disclosures. Finding solutions to potential issues is about timing, presentation, attitude, choice of words and compromise.
Ron Wynn has been among the top 100 agents in America for over 10 years, as noted on REAL Trends/Wall Street Journal. Ron has represented over 2,200 sales totaling over $1.5 billion in sales volume in his 30-plus-year career as a real estate broker in California.