Entrepreneurs aim to change the wedding planning game

By Leslie Martelli-HinesPersonal FinanceFOXBusiness

Reinventing wedding planning for couples today

Zola CEO Shan-Lyn Ma on the company's all-in-one registry that meets every wedding day need.

After working in a tech startup, one entrepreneur and her coworker realized they wanted to go into business together. By using their e-commerce and technology wits, they reinvented the wedding registry and planning process.

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"Couples today, they want products, and experiences and cash," Zola CEO and founder Shan-Lyn Ma told Fox Business' Maria Bartiromo on Monday adding that Zola was born out of personal need.

"[Couples] want to plan not just their registry but their entire wedding online," she added.  "There was no one stop shop where they could do that, and so we built it."

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Zola, which features more than 500 brands, is shaking up the wedding business by allowing the Mr. and Mrs. to be to create anything from invitations to starting a wedding website and managing the guest list.

"If they love to ride horses and travel, they can do that, they can add that to their registry,” Ma said.