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In order to give back to the community and keep local business alive, Americans are purchasing gift cards and certificates, online and in-store, to their favorite local shops and restaurants to continue the flow of income.
The benefit of purchasing gift cards is not only the act of giving back to the community now but the ability to redeem them for products or services later on.
Out of the 300 million small and local businesses in the U.S., most survive on consistent sales being that profit margins are usually very small, and an economic selloff such as current could tank a company, according to Life Hacker.
Since social distancing may keep shoppers out of the store, most small and local businesses offer online gift certificate options. According to Visual Trends, one-third of all American small businesses plan to or have invested in e-commerce this year.