White Castle joins NFT art trend, releases its own collection
The burger joint teamed up with Doodle Labs Corp. and artist Che-Yu Wu to create the Sliderverse
Burgers aren’t fungible tokens.
To celebrate a major milestone, White Castle teamed up with Doodle Labs Corp. to create a series of NFTs. Che-Yu Wu, a celebrated media artist, created the collection, which is described as "generative art."
NFTs, otherwise known as non-fungible tokens, are a form of digital data that people have been exchanging for money. Each NFT is a unique digital file that is associated with a blockchain. NFTs can be associated with any sort of digital information, such as a picture file, audio or even video file.
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Users can purchase NFTs with the hopes that their value will increase over time.
White Castle and Doodle Labs Corp. have created a series of 5,000 NFTs for the Sliderverse NFT collection.
The Sliderverse NFT collection marks White Castle’s 100th birthday. In a press release, the company announced that the collection will launch in December 2021.
Lynn Blashford, chief marketing officer at White Castle, said, "Che-Yu brilliantly combines multimedia technology and art for a unique creative experience unlike any we've ever seen. We're so appreciative of Doodle Labs for bringing us all together on the most Craveworthy NFT collection yet."
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"From movies and pop culture to QSR tech innovations and their iconic Crave Cases, White Castle has always been a leader in both culture and technology," said Matthew Dweck, founder of Doodle Labs.
"To have them embrace a generative art NFT collection in collaboration with incredibly talented Che-Yu Wu, just proves how current and forward-thinking they are as a company," Dweck added. "This collection has the ingredients for a cultural iconic moment that will last the test of time."