US accuses Whole Foods of banning Black Lives Matter masks

Workers’ rights to engage in collective action related to workplace issues are protected by Federal labor laws

U.S. labor board prosecutors have alleged that Amazon-owned Whole Foods Market illegally banned employees from wearing "Black Lives Matter" masks and punished workers who did, according to Bloomberg.

The grocery store chain maintained appearance rules at U.S. locations to prohibit staff from displaying Black Lives Matter messages on their apparel, the National Labor Relations Board’s San Francisco regional director wrote in a complaint issued Friday on behalf of the agency’s general counsel.


The company is also accused of firing, sending home and otherwise punishing employees around the country during 2020 for wearing apparel such as BLM masks or pins, according to the suit.

A child holds a Black Lives Matter sign outside a Whole Foods Market store while supporting workers who were dismissed for wearing Black Lives Matter face masks in Cambridge, Massachusetts. (Getty Images)

"Our dress code policy is designed to ensure we are giving Team Members a workplace and customers a shopping experience focused entirely on excellent service and high-quality food," Whole Foods said in a statement. "We do not believe we should compromise that experience by introducing any messages on uniforms, regardless of the content, that shift the focus away from our mission." 

Workers’ rights to engage in collective action related to workplace issues are protected by Federal labor laws.

Democrats leading the NLRB under President Biden have signaled they take a broader view of that protection than their predecessors under former President Trump. 

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In Friday’s complaint, the agency's lawyers said that Whole Foods, by banning Black Lives Matter messages, was restricting employees from exercising their legal rights to participate "in concerted activities for their mutual aid and protection."

"Issues of racial harassment and discrimination are central to employees’ working conditions, and the National Labor Relations Act protects employees’ right to advocate for change," Jill Coffman, the NLRB regional director in San Francisco, said in a statement. "Through this complaint, we seek to enforce the act and protect workers’ rights to speak up about these important issues."


According to the complaint, employees in 10 states – California, Massachusetts, New Hampshire, Pennsylvania, New Jersey, Virginia, Maryland, Georgia, Washington and Indiana – were told at various times in 2020 to remove Black Lives Matter apparel or punished for wearing it.