Selena Gomez invests in Serendipity ice cream, sets new flavor to promote 'Ice Cream' single
The flavor will feature pink vanilla ice cream as a tribute to collaborators Blackpink, a K-Pop girl group
Selena Gomez is mixing her music with ice cream.
In anticipation of her collaboration with K-Pop girl group Black Pink, "Ice Cream," the "Back to You" singer, 28, announced on Monday that she's releasing a new ice cream flavor as owner of New York's popular Serendipity3.
The announcement came via Instagram.
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"I grew up going to the iconic @serendipity3nyc restaurant so I couldn’t be more excited to join the ownership team," she said. "In honor of the release of 'ICE CREAM' with @blackpinkofficial, I created Cookies and Cream Remix... made with pink vanilla ice cream as a nod to the girls!"
In a video accompanying the post, Gomez explains that the ice cream, named "Cookies & Cream Remix," will also include "thick fudge swirl and brown cream-filled cookie pieces."
"So basically, it's heaven," she added. "And every bite is delicious."
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"Ice Cream" has been a highly-anticipated addition to the summer's music catalog since Gomez announced it's impending release earlier this month, sharing a promotional graphic on Instagram and teasing the song several times since then.
Selena Gomez will release an ice cream flavor through Serendipity to promote her upcoming single "Ice Cream," a collaboration with K-Pop girl group Blackpink. (Photo by Axelle/Bauer-Griffin/FilmMagic)
This isn't the singer's first foray into the food industry, as she's also set to host a cooking show on HBO Max.
The currently-streaming show, "Selena + Chef," follows Gomez as she's taught how to cook by professionals.
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Gomez's flavor and the song "Ice Cream" will be available beginning Aug. 28.