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"It is a thrill to have my Foundation associated with a butcher: a 21st-century butcher who uses technology to create plant foods that help animals, human health, and our planet," the iconic Playboy pinup said in a statement.
Very Good Butcher describes itself on its website as a company that believes in "butchering beans, not animals."
The company's mission is to "show that making good choices doesn’t mean sacrificing flavour."
"Pamela is really excited about this project," a source close to Anderson told Fox Business. "Pam and her team (which does include an omnivore or two) believe Very Good Butchers have created a product that is absolutely best-in-class."
As part of the partnership, the company is currently offering a 10% discount on their purchases, with 25% going to the Pamela Anderson Foundation.
The foundation supports organizations and individuals that help to protect human, animal and environmental rights.
CEO Mitchell Scott said in a statement: "We're really excited to be able to do our part to support The Pamela Anderson Foundation in its efforts to spread awareness for animal rights and to encourage plant-based diets. With such a massive platform, including over 1 million followers on Instagram, Pamela is a powerful change-agent, and we're honoured to have The Very Good Butchers brand be featured as part of her campaign."