Jay-Z, TeamROC philanthropy honor George Floyd with full-page ads

Full-page ads were placed in 11 newspapers nationwide on Wednesday

Famed rapper and activist Jay-Z and the philanthropic arm of his music company have placed an ad in several U.S. newspapers for the second consecutive day on Wednesday in honor of George Floyd, who was killed by police in Minneapolis at the end of May, officials said.

TeamROC commissioned the full-page ad, which was published in a number of prominent American newspapers and includes an excerpt from Dr. Martin Luther King Jr.'s speech in Selma, Alabama in March 1965.

"Only way we can really achieve freedom is to somehow hunker the fear of death. But if a man has not discovered something that he will die for, he isn't fit to live," the excerpt states, in part. "And if a man happens to be 36-years-old, as I happen to be, some great truth stands before the door of his life – some great opportunity to stand for that which is right and that which is just."

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The same ad was published in different papers on Tuesday. Both days, it was signed by Jay-Z, whose real name is Shawn Carter, as well as his entertainment company, Roc Nation, public figures, such as Van Jones and Charlamagne tha God, attorneys for Floyd's family, families whose loved ones have died in similarly tragic deaths, and activist groups and organizations, such as the Innocence Project, REFORM Alliance and the National Association of Criminal Defense Lawyers, a TeamROC spokesperson said.

"A man dies when he refuses to stand up for that which is right. A man dies when he refuses to stand up for justice," the excerpt further states.

A demonstrator walks with a sign during a protest Monday, June 1, 2020, in Anaheim, Calif., over the death of George Floyd on May 25 in Minneapolis. (AP Photo/Jae C. Hong)

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The ad was also posted on TeamROC's Instagram page, with versions in black and white, with the caption: "In dedication to George Floyd. #BlackLivesMatter #JusticeforGeorgeFloyd."

On Wednesday, the ad ran in the following newspapers:

  • Minneapolis Star-Tribune
  • The Boston Globe
  • The Cleveland Plain Dealer
  • The South Florida Sun Sentinel
  • The Sacramento Bee
  • Tulsa World
  • The Raleigh News & Observer
  • The Oklahoman
  • The Miami Herald
  • The State (Columbia, South Carolina)
  • The Oregonian

And on Tuesday, it ran in the following newspapers:

  • New York Times
  • LA Times
  • New York Post
  • Chicago Tribune
  • Atlanta Journal-Constitution
  • Houston Chronicle
  • Dallas Morning News
  • Orlando Sentinel
  • Salt Lake Tribune
  • Las Vegas Review-Journal
  • Atlanta Journal-Constitution
  • Albuquerque Journal
  • Philadelphia Inquirer
  • Denver Post
  • East Bay Times / Mercury News
  • Austin American Statesman

Floyd, who was black, died after a white Minneapolis police officer pressed a knee on his neck. Thousands of people have since taken to the streets nationwide in protest of police brutality displayed in the killing of Floyd, as well as Ahmaud Arbery and Breonna Taylor.

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Racial tensions were also running high after two white men were arrested in May in the February shooting death of black jogger Arbery in Georgia, and after Louisville, Kentucky, police shot Taylor to death in her home in March.

On Sunday, Carter released a statement calling for Minnesota Attorney General Keith Ellison to prosecute those responsible for killing Floyd, a handcuffed black man who pleaded for air as a white police officer pressed a knee on his neck.

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The music industry went dark yesterday for "Black Out Tuesday," to reflect and call for change in response to the deaths.

The Associated Press contributed to this report.