Dunkin’ to launch wedding merchandise as chains start to sell more than food
Fast food chain is adding wedding-themed merchandise along with a contest before Valentine’s Day
Dunkin’ is putting its hand into the multibillion-dollar wedding industry with branded merchandise that’s dedicated to tying the knot.
The quick-service food chain announced it is launching a Dunkin’ Wedding Merch line and drive-thru wedding contest just in time for the Valentine’s Day holiday weekend.
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Due to coronavirus restrictions, Dunkin’ will release its wedding-themed products in a virtual pop-up shop. Exact items have yet to be revealed to the public, but Dunkin’ noted that its limited-edition merch will feature the brand’s signature pink and orange colors. The mysterious products will be available starting on Feb. 11.
In the meantime, Dunkin’ is holding a “Marriage is on the Menu” contest in honor of the chain’s Oklahoma City general manager, Sugar Good-Thompson, who got married at a Dunkin’ drive-thru last year. The winner of the contest will get a wedding put together by Dunkin’ at a Wallkill, New York location on Friday, Feb. 12.
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Dunkin’ did not immediately respond to FOX Business’ request for comment.
Dunkin' is launching a limited-edition merchandise line for weddings. (Dunkin')
However, it’s not the first time the company has launched branded merchandise. The quick-service chain has launched limited-edition merch lines, including Halloween costumes, holiday-themed pajamas and other apparel.
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The merch-focused business strategy has become more popular among fast-food chains in recent years.
Establishments like KFC and McDonald’s have made headlines in the last year for their limited-edition merch drops, which included the likes of Crocs and famous recording artists such as Travis Scott and J Balvin.
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Taco Bell, on the other hand, has had a robust merch store for years. And as one of the few chains with a branded wedding chapel in Las Vegas, the company has a dedicated Taco Bell wedding merch line that has been selling shirts, ties and other accessories.
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The domestic wedding market is said to worth tens of billions of dollars. According to industry market research firm IBISWorld, wedding services in the U.S. are estimated to reach $73.3 billion in 2021.