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Cheez-It launches two new 'extra crunchy' snacks: 'Absurdly-amped-up snacking experience'

Cheez-It fans can procure the snacks later this month

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Cheez-It is releasing two new "extra crunchy" varieties of their beloved cheese-flavored snacks this winter.

Declaring it an "absurdly-amped-up snacking experience", the company announced Monday that there will be two varieties of the new snacks: Extra Crunchy Bold Cheddar and Snap'd Extra Crunchy Sharp White Cheddar.

Fans can pick up the products in snack aisles later this month.

"In an #ASMR-obsessed world, Cheez-It® is baking up something extra special for crispy crunchy cravers," Cheez-It said in a press release. 

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Cheez-It Extra Crunchy products

Cheez-It is releasing two new "extra crunchy" varieties of their beloved cheese-flavored snacks. (Kellanova via PRNewsire / Getty Images)

"Enter Cheez-It Extra Crunchy, the brand's crunchiest crackers, for a uniquely multi-sensorial and deliciously cheesy crunch that will leave flavor chasers' tastebuds tingling," the company continued.

In the announcement, Cheez-It cited research that found that 60% of snackers prefer crunchier products. 

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Close-up of Cheez-It crackers

Cheez-It brand baked snack crackers are arranged for a photograph in Tiskilwa, Illinois, U.S., on Wednesday, Feb. 8, 2017.  (Daniel Acker/Bloomberg via Getty Images / Getty Images)

"Our fans trust us to deliver a classically crunchy taste with all of our crackers, but we wanted to turn up the volume with Cheez-It Extra Crunchy," Cheez-It Senior Brand Director Cara Tragseiler said in a statement.

Boxes of Cheez-Its in supermarket

Kellogg brand Cheez-it crackers for sale at a supermarket in Dobbs Ferry, New York, US, on Wednesday, June 22, 2022. (Tiffany Hagler-Geard/Bloomberg via Getty Images / Getty Images)

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"With a generous sprinkle of seasoning and a multisensory crunch, these two new products will deliver on fan demand for an even louder, flavorful way to snack on their favorite crackers," she added.