Burger King rolls out Ghost Whopper amid burger wars

Burger King is offering a new menu option amid the ongoing burger wars: the Ghost Whopper.

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A typical Whopper except for a white cheddar cheese flavored, white sesame seed bun, the Ghost Whopper is currently only being sold at 10 locations across the country for a limited time.

The fast food chain rolled out a promotional campaign for this new kind of Whopper -- featuring California psychic medium Riz Mirza, who purportedly channeled spirits to taste test the burger at Los Angeles' Alexandria Hotel, known for its Phantom Wing, "which was created when an entire section of the building was bricked off in the 1930's after several paranormal sightings."

"It's beyond belief to experience this taste," one spirit said in the ad. Another spirit took some issue with the offering: "It's filth!"

In a race to differentiate themselves and respond to increased consumer desire for healthier alternatives, Burger King and McDonald's have rolled out plant-based menu items. In August, Burger King launched the Impossible Whopper -- a product of California-based Impossible Foods. In September, McDonald's seemed to fire back with the announcement of a 12-week North American test run of a new sandwich called the P.L.T. (plant, lettuce, tomato) in 28 restaurants in Ontario, Canada.

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