The fall brings crunchy leaves, football, apple picking and, maybe most importantly, pumpkin spice treats.
While fall doesn’t officially start until Sept. 22, 7-Eleven is bringing back its pumpkin spice lattes and pumpkin-flavored coffee as soon as Sept. 2, it announced Thursday.
The popularity of pumpkin spice lattes has surged each fall, thanks in large part to Starbucks introducing them as a seasonal option more than a decade ago. Ongoing demand for pumpkin spice has inspired other coffee sellers to introduce their own versions. Dunkin’ has aggressively launched them earlier and earlier each year – it just rolled out its fall lineup Wednesday, nearly a month before fall begins.
Jacob Barnes, 7-Eleven’s senior product director for proprietary beverages, said in a written statement that pumpkin spice is “easily [7-Eleven’s] most successful flavored hot beverage.”
“People really need some feel-good moments right now and our rich pumpkin spice provides just that,” he said.
The retailer’s take on the pumpkin spice latte is competitively priced, according to Barnes.
“With 7-Eleven’s value pricing on beverages, pumpkin spice-lovers can enjoy three cups – morning, noon and night – for about the same price they’d pay for just one latte at a coffeehouse or restaurant,” he said.
The convenience store chain is also planning to offer other seasonal treats this fall, including pumpkin spice sandwich cookies, cream cheese-filled pumpkin spice muffins, pumpkin cheesecake snack pies, gummy pumpkin candies and a chocolate bar with red caramel, dark chocolate brownie and pumpkin spice.
Also, 7-Eleven will introduce a new recipe for its popular apple fritters this fall, the company said. The new recipe will use a yeast doughnut mix as the base.