Why the #DeleteFacebook movement lacks ‘likes’

The boycott over the data breach that Facebook said affected as many as 87 million users is start to look like a “flash in the pan,” according to LikeFolio. The founder of LikeFolio, which tracks the appeal of social media networks, is seeing evidence that Facebook will survive the #DeleteFacebook movement.

“Initially, you saw individuals talking about actually deleting their account and following through: a pretty good spike of up about seven times what the normal volume is,” LikeFolio’s Andy Swan said during an exclusive interview with FOX Business’ Liz Claman. “But then it has faded off over time just like every other boycott movement that goes on.”

One ally of the #DeleteFacebook campaign is Apple co-founder Steve Wozniak, who told USA Today that he has deactivated his Facebook account.

"The profits are all based on the user’s info, but the users get none of the profits back," Wozniak wrote by email to USA Today. "Apple makes its money off of good products, not off of you. As they say, with Facebook, you are the product."

Swan, however, said that the number of users indicating that they are quitting the service is almost down to normal levels.

Zuckerberg is scheduled to appear before Congress on Tuesday and Wednesday. In prepared testimony, the Facebook founder said the company is “working to understand exactly what happened” with the data breach involving Cambridge Analytica and taking steps to make sure something like that never happens again.

“Mark Zuckerberg tomorrow is going to do what Mark Zuckerberg has been doing for 15 years, and that’s apologize after the fact for breaching user privacy concerns and then make some promises going forward that he’ll do better,” Swan said.