Hershey redesigns chocolate bar for the first time in 125 years to include emojis

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Hershey fans will be picking up a different milk chocolate bar this summer, marking the first time the company is changing up its iconic product in more than a century.

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The chocolate company announced Tuesday it is jumping on the emoji-bandwagon and engraving the fun digital icons on its original milk chocolate bar. Each of the 25 pieces on the chocolate bar will have a different emoji engraved on it.

“You [love] emojis. Now you can [taste] them! And guess what? They taste like really delicious chocolate. The new Hershey’s Milk Chocolate Emoji Bar, coming this summer!” the company announced Tuesday on its social media pages.

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This will be the first time the company will replace the iconic “HERSHEY’S” logo replicated on the bar in 125 years.

The limited edition bars — with six different emoji packing designs — are expected to hit store shelves this summer and be available up to back-to-school time, while supplies last.

“Our classic Hershey’s bars were made to be shared with others,” Hershey’s senior manager Kriston Ohm said in a news release. “By adding an emoji design to each pip of chocolate, we hope that parents and kids are inspired to share a chocolate emoji and make a connection with someone new.”

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The chocolate emojis, which were hand-picked by parents and children, are designed to “spark a conversation,” the company said. Some of those emojis include the fist pump, laughing, heart eyes and smiley face.

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