Build-A-Bear Workshop announced on Monday a one-day deal that will give kids a big discount.
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All customers who shop at Build-A-Bear during the first-ever “Pay Your Age Day” on Thursday, July 12, will be charged the same as their current age. The discount applies to any Make-Your-Own bear available in U.S., Canada and U.K. stores.
In order to score the discount, customers must enroll in Build-A-Bear’s Bonus Club rewards program.
The deal coincides with the St. Louis-based company’s launch of “Count Your Candles,” which allows customers ages 14 and under to “pay their age” for a Birthday Treat Bear during the month of their birthday. The stuffed bear normally costs $14.
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Nearly one-third of Build-A-Bear’s sales are associated with birthdays, according to CEO Sharon Price John.