Build-A-Bear 'Pay Your Age Day' will give kids a big discount


Build-A-Bear Workshop announced on Monday a one-day deal that will give kids a big discount.

All customers who shop at Build-A-Bear during the first-ever “Pay Your Age Day” on Thursday, July 12, will be charged the same as their current age. The discount applies to any Make-Your-Own bear available in U.S., Canada and U.K. stores.

In order to score the discount, customers must enroll in Build-A-Bear’s Bonus Club rewards program.

The deal coincides with the St. Louis-based company’s launch of “Count Your Candles,” which allows customers ages 14 and under to “pay their age” for a Birthday Treat Bear during the month of their birthday. The stuffed bear normally costs $14.

Ticker Security Last Change Change %
BBW BUILD A BEAR WORKSHOP INC 29.40 +0.10 +0.34%

Nearly one-third of Build-A-Bear’s sales are associated with birthdays, according to CEO Sharon Price John.