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The revamped app can be downloaded via a free software update and allows users to subscribe to channels without having to create a new account and password. In the United States, users can subscribe to channels like Epix, HBO, Showtime, Starz and Tastemade, with more services expected in the future.
The tech giant also boasted the Apple TV app is the "first and only place" where subscribers to HBO can download movies and TV shows for offline viewing. Currently, the premium cable network's HBO Go and HBO Now platforms do not have this feature.
Likewise, "users worldwide can enjoy personalized recommendations of shows and movies from more than 150 video apps and streaming services and over 100,000 iTunes movies and TV shows, including the largest collection of 4K HDR titles available to browse, buy or rent — all within the new Apple TV app," the company said in a statement.
There are also dedicated kids and sports sections.
The new Apple TV app will be available on all 2019 Samsung Smart TVs and select 2018 models. Customers with certain LG, Sony Smart TVs and VIZIO models will also be able to use the Apple TV app via the AirPlay 2 streaming feature.
The update comes ahead of the company's expected Apple+ launch in the fall. The original video subscription service will be available through the Apple TV app and will feature programming from Steven Spielberg, Oprah Winfrey, Reese Witherspoon and others.