Social Media

Branded Emojis Fetching High Profits

In a world of smiley faces, clapping hands and eggplants one may not consider those cute little symbols in your phone keyboard as a powerful marketing and branding tool.

Facebook Says It Found More Miscalculated Metrics

Facebook said it has uncovered several more miscalculated metrics related to how consumers interact with content from marketers and publishers, and simultaneously unveiled additional independent review of some measurements to calm unease over the social network's data.

Facebook Says It Found More Miscalculated Metrics

Facebook said it has uncovered several more miscalculated metrics related to how consumers interact with content from marketers and publishers, and simultaneously unveiled additional independent review of some measurements to calm unease over the social network's data.

Snapchat Parent Snap Inc. Has Started IPO Process

Snap Inc. has confidentially filed paperwork for an initial public offering, a major step forward in plans for what would be one of the highest-profile share debuts in recent years.

Snapchat Parent Snap Inc. Has Started IPO Process

Snap Inc. has confidentially filed paperwork for an initial public offering, a major step forward in plans for what would be one of the highest-profile share debuts in recent years.

Twitter's COO Adam Bain to Leave, Shares Drop

Twitter said Chief Operating Officer Adam Bain, widely credited with building a robust advertising business at the company even as it struggled with user growth, is leaving to explore other opportunities.