Cracker Barrel

Julie Masino will receive $4.63 million in severance plus security costs after stepping down as Cracker Barrel CEO amid the failed rebrand fallout.

Cracker Barrel CEO Julie Masino is stepping down following a slow recovery from a failed rebrand. While foot traffic and stock trends improve, sales remain below last year's levels.

Following a controversial rebranding effort and continued push to return to positive traffic, Cracker Barrel parted ways with CEO Julie Masino on Monday.

The restaurant chain sold 35 Maple Street locations and will close 16 others while raising $77 million through a property deal to help pay down debt.

Cracker Barrel reports another revenue decline following last summer's rebranding controversy, but CEO Julie Masino sees early turnaround signs emerging.

Cracker Barrel clarified its employee dining policy after viral reports claimed workers must eat exclusively at company restaurants during business travel.

Cracker Barrel customers slammed the restaurant chain for poor food quality as the company works to regain customer confidence after its failed rebrand.

Cracker Barrel CEO Julie Masino admitted the company's turnaround is taking longer than expected after summer controversy hurt consumer trust and recovery efforts.

Cracker Barrel CEO Julie Masino reflected on being "fired by America" after massive customer backlash over the restaurant's remodeling earlier this year.

Cracker Barrel shareholders backed nine of 10 board nominees, including CEO Julie Felss Masino.

Cracker Barrel faces proxy fight as activist investor claims company's rebranding "fiasco" destroyed $1.2 billion in shareholder value amid leadership controversy.

Julie Felss Masino discusses Cracker Barrel's failed logo update and ongoing pressure from activist investor Sardar Biglari at a New York investing conference.

Tommy Lowe argues that CEO Julie Felss Masino and the board don't understand Cracker Barrel's clientele, calling its $700 rebrand failure a "waste of money."

Cracker Barrel ends partnership with Prophet consulting firm after intense customer backlash over failed rebrand that stripped away beloved Americana décor.

Maple Street Biscuit Company closed 14 underperforming locations as parent company Cracker Barrel faces continued fallout from its failed rebranding effort.

The Tennessee-based restaurant chain pivoted back to traditional branding and signage after customers expressed strong opposition to modern logo and store redesigns.

When the restaurant chain reports earnings on Wednesday, investors will get a fresh look at how the company is faring following a failed summer rebrand.

Cracker Barrel eliminated DEI programs and suspended plans for restaurant remodels following customer backlash over a logo change.

The restaurant chain halted remodeling plans at 660 locations following fierce criticism from customers who opposed the modern interior changes and new logo design.

Trump posted an AI-generated video mocking Cracker Barrel's controversial logo rebranding effort that removed the "old timer" before the company reversed course.