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The Truth About Customer Testimonials

A compelling testimonial, if used correctly, can turn a window shopper into a loyal customer. And the same goes for online shoppers. Here is what you need to know.

What Does the Color of Your Logo Say About Your Business?

Whether your logo is red and intense, yellow and joyful or black and mysterious, its colors are announcing something to the customer. As you create the perfect logo, be sure to pay attention to the color messages you're sending.

The Hottest New Web Design Trends This Year

Web design trends come and go every year, and it’s important for designers and business owners to keep up with them in order to stay up-to-date and avoid having an outdated website. Here are the three key concepts to embrace this year.

How to Measure Your Content Marketing Success

Effective content marketing is more than just writing great content and launching it into digital orbit. It’s about learning, measuring, analyzing and modifying your approach to fine-tune your tactics and get more results.

Who Are the Award Winners on Your Sales Team?

What about your team? Don’t they deserve honors? Yes, it’s quarter-end, and salespeople are fiercely working to make it to the President’s Club. So take a minute, look around, and consider who deserves recognition on the following.

5 Benefits of Revenue-Based Financing

While companies with hard assets and stellar credit ratings should usually qualify for a typical bank loan, what about companies that also generate revenues but have no collateral and less than perfect credit? Here's what you need to know about revenue-based financing.

5 Tech-Based Strategies to Grow Your Business

Your company might be basically 'technology enabled' but you may be missing out on new, fast-evolving technologies that could grow your business, regardless of its size. Here's what you need to know.

10 Must-Have WordPress Plugins For Your Business Website

WordPress is a very customizable CMS software, which means you can accomplish almost anything you want with it. It also has a lot of developer support so there are many plugins available, most of which are free. Here are 10 to know.

Spreecast’s Social Conversations Created by Startup Vet

After successfully creating and selling StubHub for $310 million, Jeff Fluhr is onto the next. The entrepreneur is now at the helm of Spreecast, a social video platform, that allows users to have conversations face-to-face on the Web in real time.

5 Steps to a Small Business Loan

From building a relationship with your banker to creating an indebt business plan, here’s five ways to position yourself to get a small business bank loan.

A 3-Step Business Checkup for 1Q

Try a self-assessment as 2014 picks up speed. Here are three things to look at in order to quickly get a pulse on how your business is performing.

Web Tools for Building a Sales Pipeline

In this post I will show you how to set up a simple and (almost) free sales pipeline to help keep track of how well your business is doing with its sales initiatives.