Career

3 Companies That Nailed Content Marketing to Recruit Top Candidates

Wouldn't it be great if you had the time, energy, and resources to personally speak with every prospective employee who took a quick look at your careers page?Yes, if you could just find a way to personally connect with each candidate to share what life is really like at your company, you're confident you'd be able to attract top-quality talent perfectly suited to your unique culture and values.Unfortunately, that strategy is not only impractical, but also nearly impossible to implement.

Employer Branding 101: Why Employers Are Dissatisfied With So Many of Their Hires

I recently saw the alarming (but not shocking) statistic that 95 percent of companies say they recruit the wrong people every year.Albert Einstein allegedly once said that insanity is "continuing to do the same thing over and over again while expecting a different result."On that note, I have a message for employers:For the love of G-d, if 95 percent of you are making bad hires, then you're the ones who have a problem.

Building a Company Culture That Can't Be Denied

"Culture is like a hairstyle: Everyone has one, even if they're bald." – Drew McLellan, head of Agency Management Institute"Company culture" may have only recently caught on as a workplace buzz phrase, but the idea itself is as old as the workforce.

Professional 'Ghosting': What Is It, and Why Is It So Horrible?

Urban Dictionary defines "ghosting" as "The act of suddenly ceasing all communication with someone." While the term originated in the dating world, it seems to be slithering into the workplace, too.Professional ghosting is horrible when you're on the receiving end, but it can also be disastrous for your reputation if you're the one doing the ghosting. According to a study done at the University of Southern California, more than 90 percent of email replies happen within a day of receiving the message.