Career

Career Reputation Management: Creating Positive Content

When someone does a Google search on your name, you want them to be inundated with positive content about you. Whether it's an employer, an admissions board member at your grad school of choice, or even a significant other, the searcher should find nothing but content that paints you in a good light.Positive, relevant content that highlights who you are, what you know, and what you do is the bread and butter of online reputation management.

3 Companies That Nailed Content Marketing to Recruit Top Candidates

Wouldn't it be great if you had the time, energy, and resources to personally speak with every prospective employee who took a quick look at your careers page?Yes, if you could just find a way to personally connect with each candidate to share what life is really like at your company, you're confident you'd be able to attract top-quality talent perfectly suited to your unique culture and values.Unfortunately, that strategy is not only impractical, but also nearly impossible to implement.

Employer Branding 101: Why Employers Are Dissatisfied With So Many of Their Hires

I recently saw the alarming (but not shocking) statistic that 95 percent of companies say they recruit the wrong people every year.Albert Einstein allegedly once said that insanity is "continuing to do the same thing over and over again while expecting a different result."On that note, I have a message for employers:For the love of G-d, if 95 percent of you are making bad hires, then you're the ones who have a problem.

Building a Company Culture That Can't Be Denied

"Culture is like a hairstyle: Everyone has one, even if they're bald." – Drew McLellan, head of Agency Management Institute"Company culture" may have only recently caught on as a workplace buzz phrase, but the idea itself is as old as the workforce.