WWE makes C4 Energy its first energy-drink partner, will sponsor WrestleMania 40 skycam
WWE and C4 Energy expanded their multiyear partnership on Wednesday and named the brand the first-ever official energy drink partner of the company.
This is part of the Democrats' war on religion: Caitlyn Jenner
Fox News contributor and former Olympian Caitlyn Jenner argues Biden shouldn't have said anything after receiving backlash for observing 'Trans Day of Visibility' on Easter Sunday.
Americans growing gambling habit is hitting young people hard: Allison Schrager
Manhattan Institute senior fellow Allison Schrager discusses the risks associated with sports gambling and the state of social security on 'Making Money.'
Biological men competing against women is 'everything that's wrong with sports': Clay Travis
OutKick founder Clay Travis discusses the controversy surrounding an amateur Australian soccer team who won a women's tournament with five transgender players on 'Varney & Co.'
March Madness lets athletes boost name, image, and likeness opportunities
March Madness with star athletes competing on the biggest stage of the season with their teams, while sponsors are capitalizing on the occasion with NIL deals for standout players.
Ex-Levi's executive launches athletic brand that defends women in sports
Former Levi Strauss & Co, Brand President Jennifer Sey says women's spaces should be protected on 'The Bottom Line.'
Former Levi's exec Jennifer Sey launches clothing brand to stand up for female athletes
Former Levi Strauss & Co. Brand President Jennifer Sey says women are silenced when they speak out about the trans athlete issue on 'Varney & Co.'
March Madness expected to break betting records, sees growing interest in women's sports
March Madness kicks off Thursday at an even larger scale this year, but even with more states legalizing sports betting crowds are flocking to Las Vegas to grab a seat.
Fanatics exec files opposition to DraftKings' injunction after 'character assassination'
Michael Hermalyn filed for an injunction against his former employer, DraftKings, after the sportsbook accused him of working as a "double-agent" ahead of taking a new job.
Fleer basketball unopened wax box containing ‘at least 6 or 7’ Michael Jordan rookie cards up for auction
Goldin Auctions founder and CEO Ken Goldin joins ‘Varney & Co.’ to show off his most iconic sports memorabilia that is currently up for auction.
Netflix to feature NFL stars Justin Jefferson, Davante Adams in 'Receiver' docuseries
Netflix will offer a documentary series on NFL wide receivers -- 'Receiver' -- as the streaming giant continues to move forward with its sports strategy. The series will debut over the summer.
March Madness: Nike, Jordan top Under Armour and Adidas in NCAA tournament field
The NCAA basketball tournament tips off this week and while athletes compete on the court, brands like Nike, Jordan, Under Armour and Adidas are vying for exposure in March Madness.
Sports Illustrated has a new publisher, Minute Media, will continue print edition
Minute Media will receive digital and print publishing rights for the brand through a new "long-term partnership" between it and owner Authentic Brands Group. The deal was unveiled Monday.
JJ Watt tries to convince wife to make DICK'S House of Sport their 'forever home' in hilarious skit
J.J. Watt was a "kid in a candy store" as his partnership with DICK'S Sporting Goods was announced through a hilarious skit with the new DICK'S House of Sport.
‘Cavinder Twins’ reveal how social media shaped their future after gaining $1.7M in NIL: ‘It's a 40 year plan’
Social media influencers and popular student-athletes Hanna and Haley Cavinder discuss how TikTok and NIL deals transformed their financial future.
NCAA 'failed miserably' at its most basic job to protect fairness, safety of athletes: Female swimmer
Former collegiate swimmer Kaitlynn Wheeler speaks out as one of 16 female athletes suing the NCAA over allegedly failing to uphold Title IX on 'The Evening Edit.'
NASCAR winner Christopher Bell considers driving an electric car in a race: 'It's coming'
NASCAR driver Christopher Bell discusses his victory at Phoenix Raceway ahead of the Food City 500 at Bristol Motor Speedway on 'Varney & Co.'
NCAA is directly violating Title IX: Riley Gaines
The Leadership Institute director Riley Gaines discusses her lawsuit against the NCAA over its transgender policies on 'Varney & Co.'
AMC scored with Beyonce, Taylor Swift; now they will broadcast Olympic events
AMC movie theaters will play NBC broadcasts of some Paris Olympics events, marking AMC's latest foray into alternate content, where it recently saw success with Taylor Swift and Beyonce.
Hanna Cavinder reveals online success is ‘all due to’ NIL deals and relationships
Social media influencers Haley and Hanna Cavinder weigh in on the college-athlete pay debate as lawmakers discuss the regulations surrounding student-athlete compensation.