Apple CEO Tim Cook unveiled several new products, including three new iPhones, Tuesday during a special event at the Steve Jobs Theater on the company’s Cupertino, California campus. Here's what was announced:
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IPhone 11 Pro: The iPhone 11 Pro is the most advanced and detailed iPhone, with surgical-grade stainless steel and a matte finish. Colors include: Space gray, silver, gold and midnight green. It's available in 5.8 inches and 6.5 inches, and has a Super retina XDR display. The A13 Bionic chip features machine learning and low-power design. Its CPU is capable of over 1 trillion operations per second. The iPhone 11 Pro's battery life is four hours longer than the iPhone XS. It features a new wide camera, telephoto camera and ultra-wide camera lenses and has four times the optical zoom range of its predecessor. The iPhone 11 Pro will start at $999 and iPhone 11 Pro Max will sell for $1,099. They will be available in stores starting Sept. 20.
IPhone 11: The iPhone 11 features an anodized aluminum glass design that is the toughest ever for a smartphone. It comes in six colors: purple, white, yellow, green, black and Product Red, and has a 6.1-inch liquid retina display and support Dolby Atmos. IPhone 11 has a dual-camera system with a new ultra-wide camera that has a 120-degree field of view. The camera will also have a new "Night Mode" that automatically turns on in a dark setting. It features the highest quality video for a smartphone. The battery in the iPhone 11 will have one hour more than the iPhone 10 XR. It is also water-resistant for two meters for up to 30 minutes. iPhone 11 has the A13 Bionic chip, the fastest CPU and GPU ever in a smartphone. The iPhone 11 will cost $699.
Apple Watch Series 5: The new Apple Watch will feature an innovative display that is always on, but will still have an 18-hour battery life. There will also be a built-in compass and international emergency calling. New models include titanium and ceramic. The new Apple Watch will start at $399.
Seventh-generation iPad: It will feature a 10.2 inch retina display, nearly 3.5 million pixels, greater brightness and a wider viewing angle. It will run on the A10 Fusion chip and has Apple's Smart Connector, which allows it to connect to Apple's smart keyboard cover. The newest iPad will cost $329, or $299 for education customers, and begin shipping at the end of the month.
Apple Arcade: The first subscription service for mobile, desktop and TV, it will be featured in the App Store under the “Arcade” tab. The tab will feature new games added every month, personalized recommendations, game guides and more. Apple Arcade will be available in more than 150 countries starting on Sept. 19. Unlimited access will cost $4.99 a month for the whole family.
Apple Health: Apple announced three new health research studies. The Apple hearing study, which will analyze daily sound exposure and its impact on long-term hearing health. A women’s health study that will leverage its menstrual cycle tracking feature and a heart and movement study that can serve as an early warning sign and improve overall health.
Apple TV Plus: Starring Jason Mamoa, Cook said the first Apple TV shows will be available in more than 100 countries beginning Nov. 1 at a cost of $4.99 a month. Anyone who buys an iPhone, iMac or iPad will get one year of Apple TV Plus for free.
This story is developing. Check back for updates.