Hulu’s base ad-supported plan will cost $6.99 beginning on Oct. 8, up $1 from its old price. The platform’s ad-free plan will cost $12.99 per month, also a $1 increase.
The price hikes will not impact Hulu’s live TV plans, which cost $64.99 for the ad-supported version and $70.99 for the ad-free version. Disney’s streaming service bundle of ad-supported Hulu, ESPN+, and Disney+ will also maintain its current price of $13.99 per month.
Hulu had 42.8 million paid subscribers as of the end of Disney’s third quarter, company executives said last month. The subscriber base was up 21% compared to one year earlier and achieved profitability for the first time last quarter after years of prioritizing user growth.
Disney increased the cost of its three-service bundle by $1 last March
FOX Business breaks down how Hulu’s prices compare with those of other streaming services below.
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Cost: $7.99 per month or $79.99 per year.
Cost: $6.99 per month or $69.99 per year.
Cost: $4.99 per month.
Amazon Prime Video
Cost: $8.99 per month for Prime Video or $119 per year as part of Amazon Prime annual subscription.
Cost: $14.99 per month.
Cost: $13.99 per month for subscribers, while its premium plan costs $17.99 per month
Cost: $4.99 for ad-supported service, $9.99 for premium service.
Cost: Free for base service, $4.99 per month for premium service.