Continue Reading Below
The change will make domain names, favicons and ad labels prominent in search result listings the same way the company has implemented these features on mobile device views in May.
The verified Twitter account, Google SearchLiaison, announced the design update Monday afternoon on Twitter.
“Last year, our search results on mobile gained a new look,” the tweet began. That’s now rolling out to desktop results this week, presenting site domain names and brand icons prominently, along with a bolded “Ad” label for ads.”
The tweet included an attached mockup that shows how the search result pages will look going forward. Favicons will appear first, followed by website domains in black font and clickable page names in Google’s iconic blue. Ad labels will lose their green hue but will be more noticeable with a distinct marker.
In an official statement, representatives at Google said this format will help people “better understand where the information is coming from” and “more easily scan the page of results and decide what to explore next.”
Additionally, Google’s redesign is meant to improve site branding since the favicons serve as an introductory logo.
The mobile version of this design supports content formats such as AMP Stories. A similar tactic could be implemented on the desktop version, but there is no news of such at this time. Google’s competitor Bing has a more interactive preview window for video search results.