Fake videos are here to stay, but how companies react and label them for consumers is new territory.
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Digital marketing expert and SteelHouse CEO Mark Douglas explained to Stuart Varney Thursday morning that while there’s no way to stop a “deepfake” video from publishing, companies should work to prevent them from going viral and misleading the public.
A few weeks after Facebook refused to take down an altered video of House Speaker Nancy Pelosi, D-Calif., a company published a fake video of Zuckerberg by using AI technology. Published on Instagram, the 18-second altered clip shows the CEO talking about data privacy – which has proven to be a controversial topic for the company since the 2016 presidential election.
NOTE: THE VIDEO IN THE POST BELOW IS FAKE
Noting the social media company’s growth, Douglas said: “Facebook became almost like a TV network, but they don’t have the regulations of a TV network.”
A House Intelligence panel is holding a hearing Thursday on the issue.
Hear what Douglas thinks the regulators can do to stop fake content from going viral in the clip above.